Chinese brands show refined taste in Milan

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Chinese elements, refined materials and modern taste highlighted the creations of two Chinese fashion designers, Zeng Fengfei and Ji Wenbo, presented on Tuesday during the Milan Men's Fashion Week Spring/Summer 2016.

Chinese fashion designer Zeng Fengfei [File photo/chnart.com]

 

For decades Zeng has dedicated to the modern evolution of traditional Chinese clothing. For his new collection, he chose the Twelve Ornaments, a group of ancient Chinese symbols considered highly auspicious. The sacred mountains, the dragon and grains of rice are a few of them.

"I carry on the Chinese tradition, but with a contemporary expressive style which is more close to modern everyday life and needs," Zeng told Xinhua in an interview shortly before the runway.

He added that transmission of tradition is very important both for Western brands and for Chinese ones. "My clothing is very Chinese, but is also very open and very fashion," Zeng explained to Xinhua.

His collection's main color, royal gold, was derived from the costumes of ancient Chinese emperors. But many other colors could also be seen, including scarlet for happiness, sapphire blue for wisdom and purple for dignity. The textiles were mainly Chinese Song-brocade and silk.

Zeng, whose garments were dressed by all Chinese leaders at the Asia-Pacific economic forum (APEC) meetings last year, said he was for the first time in Milan, where he plans to further deepen collaboration with the Italian fashion world and in the future also open a shop in the Italian fashion capital.

Holder of China fashion designer top prize "Golden Award" and Director of China Fashion Designers Association, Ji Wenbo presented a dreamy collection inspired by the thinking of Buddhism. Black, which represents solemnity and justice, was the predominant color.

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